HUMAN's Narrative Design™

HUMAN knows that every objective set is ultimately achieved by people. So we work hard to understand the people needed to achieve your strategic objectives.

These humans become your audience. And everything we do from this point forward is to create stories that will connect with that audience. 

We start by asking the most important question: What emotions must your audience feel to cause them to change their perception and behavior?

And what we need them to feel, determines what type of story we need to tell. It also determines how that story is delivered.  We call this: Narrative Design™. It keeps your objectives as the foundation and your audience as the hero of the story.

Identifying Objectives 

We begin by learning your objectives. We then work to understand your strategy and how you want to achieve those objectives. This drives everything.

Storytelling

Then comes the most exciting phase, when we create and craft a story and an experience to reach your audience. This is the HUMAN-centric approach to telling a story that puts people back at the center. 

Metrics 

The last step is to rigorously measure our success based on quantitative and anecdotal evidence and conversion rates. This determines the return on your investment in the story and Narrative Design process. HUMAN sees ROI as successfully helping organizations achieve millions of impressions, raise millions of dollars, shift policy outcomes, support the building of peace, and influencing human behavior. 

HUMAN is an Emmy nominated storytelling agency. We craft strategy and stories using Narrative Design™ to improve the human experience.

HUMAN is a storytelling and strategy agency that creates media for social impact. We work with an array of public and private-sector companies, nonprofit and intergovernmental organizations to design objective-driven stories that come to life through branding, video, and digital media. 

Whether we are helping brands redefine their corporate social responsibility platform, or creating original documentary content for a nonprofit, HUMAN helps an array of organizations strengthen their commitment to elevating humanity.

We are experts in how to use media to achieve objectives beyond awareness. Our researchers and strategists think across sectors to harness human potential, direct that energy to create specific change, and then layer story on top of the data. HUMAN carefully balances advocacy goals, scientific innovation, media and storytelling, with an authentic artistic voice to make nonpareil media for impact.